1. Introduction
Our site, smartbooks.ai (hereinafter: "the site") uses cookies and other related technologies (hereinafter collectively referred to as: "cookies"). Cookies are also placed by third parties we have engaged. In this document we inform you about the use of cookies on our site.
2. What are cookies?
A cookie is a small, simple file sent together with pages of this site and stored by your browser on the hard drive of your computer or other device. The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit.
3. What are scripts?
A script is a piece of program code used to make our site function properly and interactively. This code is executed on our server, or on your device.
4. What is a web beacon?
A web beacon (or pixel tag) is a small, invisible piece of text or image on a site that is used to map traffic on a site.
5. Cookies
5.1 Technical or functional cookies
Some cookies ensure that certain parts of the site function properly and that your user preferences are remembered. We may place these cookies without your consent.
5.2 Statistics cookies
We use statistics cookies to optimise the experience for our users. We ask your consent to place statistics cookies.
5.3 Advertising cookies
On this site we use advertising cookies in order to gain insight into campaign results.
5.4 Marketing/Tracking cookies
Marketing/tracking cookies are used to create user profiles in order to display advertisements or to track the user across this and various sites for similar marketing purposes. We ask your consent to place these.
6. Cookies placed
6.1 Functional (always active)
- Smartbooks cookie preferences (
sb-cookie-consent-v1, local storage) — stores your cookie choice. - Google Tag Manager (GTM-WR8WV7QW) — tag management; loads the services below only after your consent.
6.2 Statistics (consent required)
- Google Analytics 4 (
_ga,_ga_*,_gid,_gat) — website usage statistics. - Microsoft Clarity (
_clck,_clsk,CLID) — heatmaps and session recordings to improve usability.
6.3 Marketing (consent required)
- Google Ads / DoubleClick (
_gcl_au,test_cookie,IDE) — conversion measurement and remarketing. - Meta Pixel (Facebook) (
_fbp,fr) — conversion measurement and advertising on Facebook/Instagram. - LinkedIn Insight Tag (
li_sugr,bcookie,lidc,UserMatchHistory) — conversion measurement and advertising on LinkedIn. - HubSpot (
hubspotutk,__hstc,__hssc,__hssrc) — forms, meeting scheduling and lead tracking. The HubSpot script is only loaded after your consent. - Leadfeeder (
_lfa) — recognising the company behind a website visit. - Apollo.io — recognising business visitors and click tracking.
6.4 Third parties without cookies (data transfer only)
- Google Fonts — loading fonts; your IP address is transmitted to Google.
- logo.dev — loading logos of integration partners.
Do you not want statistics or marketing cookies? Choose "Only necessary" in the cookie banner, or change your choice at any time via Cookie settings in the footer.
7. Consent
When you visit our site for the first time, we show you a pop-up explaining cookies. As soon as you click "Accept", you give us permission to use the categories of cookies and plug-ins you have selected as described in this cookie statement.
You can disable the use of cookies through your browser, but this may cause our site to no longer function properly.
8. Your rights regarding personal data
You have, among other things, the right of access, rectification, erasure, restriction, objection and data portability. See our Privacy Policy for a complete description of your rights.
9. Contact details
For questions and/or comments about our cookie policy, you can contact us:
- Smartbooks AI B.V.
- Haarlemmerweg 331A, 1051 LH Amsterdam
- The Netherlands
- Email: info@smartbooks.ai
- Phone: +31 85 303 9670